PROCEDURE TO PARTICIPATE IN THE COMPETITION: Level 1

Level 1 –a) First Round Period

One  Competition question  having  four multiple choice answer options will be
aired each day during the promotions of the Show beginning from May 28, 2012
to  June  7,  2012 for all  BSNL  landline  telephone and  select  mobile  telephone
subscribers(Airtel/Aircel/BSNL/TataDocomo/TataIndicom/Idea/MTS/Reliance/Uninor/Vodafone),
excluding any calls made from a public call office (PCO)
(“First Round Period”) and for the period commencing from June 10, 2012 to
June 16, 2012 for all Idea subscribers (“First Idea Pass Round Period”) i.e. a
total of ten (10) unique questions will be asked during the First Round Period and
a total of six (6) unique questions will be asked during the First Idea Pass Round
Period. The promotions will be aired inviting all viewers to  register for the
Competition. The telephone lines and the mobile phone lines and SMS
acceptance, for each question of the First Round Period and First Idea Pass Round
Period, shall be open for twenty four (24) hours i.e. beginning from 9:00:00 pm
(IST) to next day 8:59:59 pm (IST) only. Detailed timelines are as below:
Question timelines for  First  Round Period (where  all viewers with  BSNL  landline
telephone and mobile telephone subscribers  excluding any calls made from PCO,  can


participate):
Question

Question	Lines Open		Line Close
	Date	Time	Date	Time
1	28-May-12	21:00:00	29-May-12	20:59:59
2	29-May-12	21:00:00	30-May-12	20:59:59
3	30-May-12	21:00:00	31-May-12	20:59:59
4	31-May-12	21:00:00	1-Jun-12	20:59:59
5	1-Jun-12	21:00:00	2-Jun-12	20:59:59
6	2-Jun-12	21:00:00	3-Jun-12	20:59:59
7	3-Jun-12	21:00:00	4-Jun-12	20:59:59
8	4-Jun-12	21:00:00	5-Jun-12	20:59:59
9	5-Jun-12	21:00:00	6-Jun-12	20:59:59
10	6-Jun-12	21:00:00	10-Jun-12	20:59:59
Registration lines for Idea subscribers only
11	10-Jun-12	21:00:00	11-Jun-12	20:59:59
12	11-Jun-12	21:00:00	12-Jun-12	20:59:59
13	12-Jun-12	21:00:00	13-Jun-12	20:59:59
14	13-Jun-12	21:00:00	14-Jun-12	20:59:59
15	14-Jun-12	21:00:00	15-Jun-12	20:59:59
16	15-Jun-12	21:00:00	16-Jun-12	20:59:59

2. The calls and/or SMS (together referred to as “Entry”) for participating should have

been completed on or before closing of the defined timelines in order to be considered as
a valid entry (“Valid Entry/ies”).
3. The cellular/landline number from which the registration is received will be used
as unique identification number received  to identify the  Registrant. Each
Registrant may submit multiple entries.  Valid Entries sent each day shall only be
considered for the random selection process for that day (a day is defined as a 24
hour period commencing from 9:00:00 pm to 8:59:59 pm the next day).
4. To participate in the Competition,  the Registrant has to give the correct answer
by choosing the correct option and sending the Entry in the manner prescribed in
the grid below and as stated in the promotions of the Show:

You can register by answering the on-air question through an SMS or by calling on the IVR number.The registration details of the numbers to be dialled for IVR and short code for  sending  SMS with the  answer options are listed below:

Operator	SMS Number	IVR Number
Idea	554567	55456
Landline	NA	5052525
Other	52525	NA
*BSNL Rajasthan and Punjab landline subscribers can call 12555

First Round Period  KBC<Space>A/B/C/D<Space><Age(completed years as on May 25,
2012)><Space><Gender (M/F)>
For e.g. KBC A 24 M
a. The following data fields will be stored (1) Number from which SMS is received
(2) Message (3) date of receipt (4) time of receipt (5) response sent (valid/invalid)
b. In case of error in SMS format, the response message will read on the lines of
“Invalid format. T&Cs available on www.kbcsony.com”.
c. The acknowledgement message for entries sent in the prescribed format will read
on the lines of as “Thank you for registering for KBC. We will call you back on
this number within 5 days from the time of closure of the lines if you are
shortlisted for the next stage. T&Cs available on www.kbcsony.com”
First Idea Pass Round Period KBC<Space>A/B/C/D
a. The following data fields will be stored: (1) Number from which SMS is
received (2) Message (3) date of receipt (4) time of receipt (5) response sent
(valid/invalid)
b. In case of error in SMS format, the response message will read on the lines of
“Invalid format.  T&Cs available on www.kbcsony.com”
c. The acknowledgement message for entries sent in the prescribed format will
read on the lines of as “Thank you for registering for KBC. We will call you
back on this number within 5 days from the time of closure of the lines if you
are shortlisted for the next stage.T&Cs available on www.kbcsony.com”
The charges for SMS will be as follows:
Premium rates shall apply. Please check with your telecom operator for details.
*Roaming rates may apply and Registrant should contact the telecom service provider
for the applicable rates.
How to answer through IVR?
First Round Period
a. Call on 5052525-01/02/03/04 in case of BSNL (select circles) landline subscribers
(i.e. call 5052525 and 01 for option A, 02 for option B, 03 for option C and 04 for
option D).    The IVR will welcome the Registrant and asked for preferred
language option which is press 1 for English and 2 for Hindi.  BSNL landline
subscribers in Rajasthan and Punjab can call on 12555-01/02/03/04 (i.e. call
12555 and 01 for option A, 02 for option B, 03 for option C and 04 for option D).
b. Call on 55456-01/02/03/04 in case of IDEA subscribers (i.e. call 55456 and 01 for
option A, 02 for option B, 03 for option C and 04 for option D).
c. The Registrant  will be taken through the IVR menu where he will be asked to
enter gender (1 for male and 2 for female)
d. The Registrant will be asked to enter age in completed years as on May 25, 2012
(for e.g. if a person is 25 years and 11 months old, they will have to enter 25)
e. And the call will end with a thank you note / play back option.
f. Thank you message will inform the Registrants if they are selected for the next
stage i.e. Level 2 and  they will be contacted within five (5) days from time of
closure of lines.
If any of the information requested during the IVR is not provided by the Registrant(s) as
per the instructions of IVR within four (4) seconds then the instruction will be repeated
once again, after which also if the answer is not received for further four (4) seconds then
a termination message will be played and the call will end. If answer is not received in
the correct format, or is not from amongst the acceptable answer options, the question
will be repeated once again; if an invalid response is received a second time, then a call
termination message will be played and the call will end. On answering as per the format,
the Registrant will be asked to confirm his/her entry or re-enter his /her response.   If a
Registrant does not confirm the answer entered by him/her the second time, termination
message will be played and the call will end.